'Making your business everyone else's business'



About PR

What is PR?

Public Relations is a marketing function that targets the press, predominantly with news stories and editorial copy and comment. Unlike advertising, in which a specific fee is paid for a specific amount of space, PR approaches editors and journalists at all of the relevant titles, not just one. However, it is the decision of each individual editor as to whether they publish or progress a story or not.

Why do it?

Editorial coverage is just as important as advertising and in most cases. more cost-effective. Editorial is actually considered to have up to four times the value of advertising. Written news or comment can deliver a more in-depth message to the audience and helps to position a brand within its marketplace, establishing valuable familiarity and authority within its target groups - of not just potential customers, but also potential suppliers and staff.

When should I do it?

PR should ideally be administered at all times in line with business objectives, activity and budgets. Typical 'stories' include product launches, expansion, staff appointments and changes in ownership, technological and pioneering developments, wins and successes. Contributions towards feature articles help achieve authority and industry status with market comment, in-depth analysis and exploration into niche topics of concern.

How is it done?

A PR consultant will really get to grips with the client's business, its position in the market and its target audiences, both traditional and vertical. He/ she will have their 'ear to the ground' in the industry and will continually research the market for interesting 'angles'. Press releases and written materials should be in a media-friendly format, and approved by all relevant parties before being issued with good quality photography. However, a highly-targeted list of media contacts, which will be different for every business, is the key PR tool - established relationships with editors and key journalists can make a crucial difference to the result of any activity.

Tel: 01869 248524 or 07957 364179

Email: bubblepr@mac.com